What changes when you own the commercial side
Product decisions feel different when you also own acquisition, support and margins.
Founder · Engineer · Operator
I AM Doing My Best To Add Value IN People Life
Selected work, research and writing from building products and businesses.
Current
- Project
- Closetary
- Research
- The operating cost of product complexity
- Essays
- 8
- Last shipped
- Pre launch, building the MVP
01 / RESEARCH
Notes, experiments and questions worth understanding properly.
02 / SELECTED WORK
Products, projects and experiments.
03 / Tools
Latest Tools
Live
Private Image Resizer
Resize JPEG, PNG and WebP images locally in your browser.
↗Live
UTM Campaign URL Builder
Build clean campaign URLs with UTM parameters without sending your data anywhere.
↗Planned
EXIF Cleaner
Remove image metadata locally in the browser.
↗Demo
JSON Inspector
A second sample entry showing developer-tool presentation.
↗Demo
Metadata Cleaner
A sample browser utility for the Open Lab directory.
↗04 / WRITING
Latest writing.
Why simple products are difficult to build
Simplicity is usually the result of making more decisions, not fewer.
Small tools are a form of documentation
A useful utility can explain an idea more clearly than another thousand-word tutorial.
Why I write decisions down
Memory edits the past. Notes preserve the assumptions that made a decision rational at the time.
What carrying the commercial outcome changes
Owning the result changes which technical details feel important.