Now

BUILDING

A focused product

Turning a clear customer problem into a small, useful product.

WRITING

Founder notes

Practical lessons from product decisions, operations and company building.

LEARNING

Better systems

Improving how ideas become decisions, experiments and shipped work.

Current priorities

  • Build useful products with a clear reason to exist.
  • Publish a durable body of writing and research.
  • Keep the site simple enough to maintain consistently.